CREATIVE DIRECTOR
WORSHIP YOURSELF
The campaign “Worship Yourself” was born from the insight that confidence and sexiness (what we like to call the “Nair Feeling”) is desired by all but incredibly hard to actually get for the majority of consumers, and exists in tension with a popular culture that says that this feeling is exclusive, meant for just a chosen few.
The work came to life featuring five unique individuals who in their own lives, radiate body positivity. Each spot focused on a part of the body - Legs, Skin, Eyebrows and Lips — to show how an insecurity can turn to strength.
The campaign “Worship Yourself” was born from the insight that confidence and sexiness (what we like to call the “Nair Feeling”) is desired by all but incredibly hard to actually get for the majority of consumers, and exists in tension with a popular culture that says that this feeling is exclusive, meant for just a chosen few.
The work came to life featuring five unique individuals who in their own lives, radiate body positivity. Each spot focused on a part of the body - Legs, Skin, Eyebrows and Lips — to show how an insecurity can turn to strength.
@esteserrano estefaniaaaa@gmail.com