CREATIVE DIRECTOR
BIGGEST L’IL TASTE TEST
Our target is inspired by the “perfectly imperfect” side of parenting. So, we approached the work with that spirit and made a campaign that was centered around candid conversations with kids.
The result was a mix of hilariously cute tidbits about vitamins, health, and what these kids really think about L’il Critters Gummy Vitamins (hint: they’re “soooo yummy.”)
Even with a “Lil’” budget, came big results! Not only were we able to capture hundreds of new assets for the brand, the campaign itself exceeded benchmarks with a 220% increase in ad recall.
Our target is inspired by the “perfectly imperfect” side of parenting. So, we approached the work with that spirit and made a campaign that was centered around candid conversations with kids.
The result was a mix of hilariously cute tidbits about vitamins, health, and what these kids really think about L’il Critters Gummy Vitamins (hint: they’re “soooo yummy.”)
Even with a “Lil’” budget, came big results! Not only were we able to capture hundreds of new assets for the brand, the campaign itself exceeded benchmarks with a 220% increase in ad recall.
@esteserrano estefaniaaaa@gmail.com