CREATIVE DIRECTOR
SENSITIVE TO YOU
Tired of pregnancy test ads showing couples cradling babies, we wanted to shift the brand into a more empathetic and tender place. “Sensitive to You” is a campaign focused solely on the women’s experience taking the test, and the emotionally charged minutes spent waiting for the results. Unlike previous campaigns, we don’t reveal the final result.
Tired of pregnancy test ads showing couples cradling babies, we wanted to shift the brand into a more empathetic and tender place. “Sensitive to You” is a campaign focused solely on the women’s experience taking the test, and the emotionally charged minutes spent waiting for the results. Unlike previous campaigns, we don’t reveal the final result.
@esteserrano estefaniaaaa@gmail.com