CREATIVE DIRECTOR
BELIEVER VS NON BELIEVER
There are two types of women — some that get Dry Shampoo and some that don’t. We used that truth to create a multi-year campaign that reinvents that debate in a fresh way, every time. Taking us from deserted islands to Vega$ to the very distant future convincing Dry Shampoo skeptics, Batiste is good stuff.
There are two types of women — some that get Dry Shampoo and some that don’t. We used that truth to create a multi-year campaign that reinvents that debate in a fresh way, every time. Taking us from deserted islands to Vega$ to the very distant future convincing Dry Shampoo skeptics, Batiste is good stuff.
@esteserrano estefaniaaaa@gmail.com